let me introduce myself,
I am a
and my name is
Nice to meet you,
so you read bed time stories?
Sometimes, but mostly
I create Stories
with emphasis on
long term value.
Good for you, and what is this
long term value?
Human Enhancement through Design I introduce, has the value of
reason of existence
beyond making money.
A company, product, service and an innovation should have this in order
to be successful.
You go straight to the core then,
can you explain this Human Enhancement?
Design that unlocks the Human potential instead of degrading it.
Applying Human Enhancement to a product/service/innovation ensures that
people will improve in some way and at least not degrade in others from using it.
Why do you do it?
It might have something to do with my
Enhance the human Experience in this technological world through design.
A guiding principle in my work is the creation of a story behind a product (concept) or an identity, which provides it with a character and makes it easy for the customer to identify with.
My education allows me to gear my work towards Engineering when necessary and tackle even the most technical projects on conceptual level.
The skills used in this discipline allow me to work from a different angle, additionally offering the freedom to visualize nearly any idea.
INDUSTRIAL & Retail DESIGN
specializations allow me to tackle many types of projects from the angle of
while the skills acquired during the internship with Guerilla Games combined with passion for
allow me to communicate visually even the most
I use a versatile and ever growing
that supports my ...
Photoshop | 3dsMAX | VRay | ZBrush | SolidWorks | Illustrator | InDesign | AfterEffects
MarvelousDesigner | Fuze | Substance Painter | Daz3D | Unity | Sketching | Clay Modeling | Rapid Prototyping
in different fields.
You are diverse, we got that.
Where do you utilize all these skills?
I use my
skills in SYNERGY
That is a mouthful, do you have a method?
consists out of distinct phases, where each phase has a clear outcome.
We can cooperate on a full project, or work within any of the individual phases.
Long Term Value.
We start by looking at what your current needs, wishes, resources and restrictions are.
From here we end up with a general direction that is explored further during the Analysis sub-phase.
A thorough analysis of your brand, the market (competition), trends, current and future technology is carried out. My role is to find, together with you, a spark of an idea that will involve the Human Enhancement in the project. Some additional research might be necessary on this topic.
The main outcome of this phase is a Vision that involves Human Enhancement, providing Long Term Value for your brand.
This ‘Fuzzy Front End’ is the most challenging aspect of a project, as, often an unconventional approach is required to translate the collected data into a viable vision.
The Diagnostic Phase is documented in a report.
Concept Design Phase
to serve as
The Vision from the Diagnostic phase is translated into a tangible Goal that serves as Design Direction in the Exploration sub-phase. Things like Strategy, Functionality, Interaction and (especially) User Experience are considered here.
Next, in the Concepting phase, the general User Experience leads to detailed (desired) Customer Journeys. These encompass the Interaction with the Concept and presentation of the Story around it. Several (usually 2-3) Concepts are explored here, providing different solutions for the challenge.
The chosen idea is elaborated in the Implementation sub-phase resulting in Visual Concept that serves as Inspiration and Guideline for the Detailing Phase.
Example: Zyror Obelisk
Visual Concept development, Story and Evaluation are documented in a report.
Preserve the VISION
The translation of the Visual Concept into the Final Design during this Detailing Phase will pose some inevitable challenges. By counseling your development team on the implementation of the Vision, I ensure that it stays intact and is not being watered down by the practical limitations.
I think in solutions together with your team, to overcome the practical limitations and still have the concept developed with as little deviation from the original Vision as possible.
Market Introduction Phase
Once the Final Design is ready, I use the existing 3D geometry to communicate the Product Story through images, text and animation. These materials give you a head start on the marketing of your new product.
Example: Product presentation
Full Design Process
(click to enlarge)
Next to my freelance work I am currently working with several talented individuals to launch Zyror.
In my blog, I discuss the motivations/struggles behind my projects and show some of the ‘behind the scenes’ work.
Whenever not involved in design projects I enjoy expanding my movement library by doing active sports (Grappling / BJJ / Crossfit / Yoga etc).
for your time.
Are you interested in what we can do together?
Take the next step and …