Ruben Matevosyan | Storyteller
enhanced life through design and inspiration
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Identity Design for Night Owls

Identity Design

Night Owls is an Afro Deep Tech music event in Amsterdam.

The goal of this project is to express the state of mind during this type of an event through images.

Owl head anatomy is referenced and stylized to create the aesthetic for the 3D illustrations that tell a modern story. 

A new visual solution needed to be created for each event, reflecting its theme. The challenge consisted out of pushing the limits of the image while keeping the original proportions recognizable.

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